Each year at Catersource + The Special Event, we turn to the best industry partners to bring you our spectacular Showcasing Events. Here's a look at the people making these events come to life!

Michelle Howard

INDUSTRY ROLE: CEO/Creative Director, Flora Couture

SHOWCASING EVENT(S): Tablescape Competition

FAVORITE THING ABOUT THE EVENT INDUSTRY: Everyday brings a new encounter and experience, and we get to create the environments which bring
emotions to life.

FAVORITE PART OF AN EVENT: My favorite part of an event is twofold: creating and transforming a space from a ballroom or an outdoor space into someone's dreams and desires, and watching the emotions on a client's face as they experience the space for the first time (and even throughout the event).

WHY WORK IN EVENTS: Bringing my client's thoughts, dreams, and visions into reality, exceeding their expectations and ultimately bringing joy, love, and emotions to their lives is so very rewarding. Hearing how my team was able to make a bride's wishes reality or chatting with a corporate client and having them express their gratitude at transforming their space into something surreal is truly rewarding. I do what I do because I am a believer in dreams and making dreams reality!

FAVORITE QUOTE: “A flower does not think of competing to the flower next to it. It just blooms.” ― Zen Shin

GO-TO BEVERAGE: H2O

LAST BOOK READ: Fourth Wing and Iron Flame by Rebecca Yarros

CURRENT FAVORITE SONG: Anything country

3 WORDS THAT DESCRIBE ME: Leader, kind, adaptable

HOBBY: Hiking and scuba diving

WHAT MAKES ME UNIQUE: Both a good and bad quality, I find the flaw first and work backwards from that piece of the equation.

LATEST ACCOMPLISHMENT: Working on remembering to find harmony in one's self and finding that harmony in my own life first before focusing on work. This is a work in progress.