“The Event Marketing Handbook: Beyond Logistics and Planning,” available this month from Kaplan Publishing, presents ideas that event pros can use to help clients develop events that improve brand recognition, generate sales leads and maximize ROI. Author Allison Saget shares her “EventBLT” approach of brand recognition, lead generation and thought leadership, which centers on themes of extending the brand and shortening the sales cycle. The 304-page paperback book also includes ideas on how to integrate events into a marketing plan, reach the target audience and leverage vendor relationships. For more information, call 800/621-9621 or visit www.eventblt.com.
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