Adam Sloyer, formerly CEO North America for international events firm Global Events in New York, announced yesterday that he has left the company to launch event agency Sequence.
He is joined by Lizz Torgovnick, who was head of production for Global.
The new agency will specialize in event production, strategic planning and design, taking advantage of the principals' "significant experience at boutique and global companies," according to a company statement.
“In this age of social connectivity, it is more important than ever to ensure that the experience of every event guest is skillfully managed, whether you have five guests or 5,000,” said Sloyer, who serves as managing director of Sequence. “We are excited to show that global resources can be delivered with a boutique, personalized feel.”
Sloyer and Torgovnick have worked with brands such as Porsche, StarKist, Elizabeth Arden, Barclays, Kimpton and The Wharton School.
Before the two worked together at Paint The Town Red, which was then acquired by Global Events, Sloyer spent time with TBA Global.
Sequence is headquartered in New York and will execute events worldwide.
