Taking individuals for a ride isn't enough. Ride-sharing juggernaut Uber is now targeting the meetings and conventions industry as its newest source of clients, according to PCMA:
"At the end of 2014, the San Francisco-based transportation industry disruptor Uber was valued at a whopping $40 billion. As the tech company works to elevate that eye-popping figure, it’s counting on the convention industry to play a crucial role. While Uber has made headlines for its recent partnerships with Starwood and Spotify, the company is also making inroads with organizations that want to reduce travel expenses for attendees. For example, at the 2014 Massachusetts Conference For Women, Uber offered a promotional discount of $20 for conference participants who downloaded the app. The company offered a similar deal at the International Council of Shopping Centers’ New York National Conference. Attendees who were new to Uber could save $30 on the car service, and attendees who had already downloaded the app could use a promo code to save 10 percent on their rides during the conference in New York." -- PCMA
| Suggested Categories | More from Special Events |
|
|
|
 |
|
