The International Special Events Society announced today that it has officially changed its name to the International Live Events Association. The association's president, Jodi Collen, CSEP, made shared the news via a video broadcast.
The name change "reflects the now fully global nature of the association and the more relevant term of ‘live’ used by its members to describe the wide range of events delivered," according to a statement from ILEA. The name change takes effect immediately.
A wider roll-out of the brand will be carried out over the coming months to encompass a new logo, website and other marketing collateral. In addition, the association will be transitioning its existing social media presence to create new names and pages where necessary.
“The world has changed phenomenally since the International Special Events Society was founded in 1987, and our industry has always kept up and changed with it," Collen said. "This is the culmination of a process that began several years ago and that will continue as our association continues to evolve."
She added, “We are known by our global members and partners as the live events industry. ‘Live’ is quite simply the best way to express and communicate in one powerful word the fantastic energy and clarity that live events, no matter what kind, bring to human communication.”
“The change from ‘society’ to ‘association’ is equally as important– it is the crux of what ILEA is about," Collen continued. "We’re more than a ‘society’; we’re a close-knit ‘association’ of like-minded people working together through trust and commitment to purpose. This is a massive opportunity for us as an association and the beginning of a very exciting time in our history.”
The new ILEA website is now live at www.ileahub.com
