In this day and age, there is quite literally an app for everything. From guides to surviving the apocalypse to mobile bubble wrap, we are well equipped with all sorts of tools and technology to do just about anything.
More and more, engaged couples are flocking to their smartphones to assist them on their journey to the aisle and, with that, we’re seeing more wedding apps developed. If we want to keep up with our couples, then it’s time to take a look at some of the up-and-coming apps that will start showing up in planning meetings everywhere (just you wait!).
Wedding Hashtag Generator
The wedding day hashtag is the ultimate way to personalize the Big Day. Once announced, guests begin sharing wedding related images to it, allowing those near and far the opportunity to share in the celebration online. Do you find that your couples are getting stuck on selecting the perfect wedding day hash tag? WeddingWire has you covered with their hashtag generator. Launched earlier this year, the online app asks for just a few pieces of key information and then works its magic to find your clients a memorable wedding hashtag.
Zola
Statistically speaking, couples today are more likely to have established a household together, so the standard “let’s register for china” strategy is no longer the norm. Not sure how to guide your couples? Enter Zola.
This free one-stop registry is perfect for any couple that doesn’t know where they want to register. In addition to online shopping, the Zola app has a built-in barcode scanner for couples to add that silverware set they just have to have. Guests also have the option to chip in and “group gift” an item off the registry. If your events promise to be filled to the brim with millennials, then Zola will be the perfect addition to your clients’ to-do list.
Blue Mango
South Asian weddings are a multi-billion dollar business, so if you’re looking to better understand the market, then it’s best to keep an eye on this app. Developed by the owners of The Big Fat Indian Wedding, Blue Mango is a free app that allows couples to connect with other South Asian brides and grooms and search for vendors. With the goal of being the couples’ “wedding inspiration in their pocket,” Blue Mango provides an open forum for couples to share their wedding inspiration with each other.
Incubate our Wedding
2015 has been the year of the guest experience, as brides and grooms alike look for ways to ensure their Big Day is memorable for all. Looking to add more opportunities for interaction to your clients’ receptions? Consider Incubate our Wedding, a literal digital time capsule that allows guests to schedule pictures, video, letters and recordings for the happy couple to discover at a future date and time.
While these apps will never replace the value of wedding professionals, it’s important to start familiarizing with them as your current and future couples explore the world of iPlanning.
Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting, based in Henrico, Va. Ely is a sought-after speaker, adjunct professor in the field of public relations, and self-professed royal wedding enthusiast. Photo by Aaron Watson Photography.
