If you have the feeling that the integration of social media and brand experience is a powerful combination for amplifying your message and engaging target audiences, then you are right. Our latest research indicates that well-defined social medi...
All business owners, charity organizations sports clubs and big brands want their name to stand proud of the crowd. Increasingly so in the modern world, you need more than just a great product to do so. As such, never have celebrity endorsements...
Are you tired of planning the same old boring office parties? Studies show that nine out of 10 employees say that synergic team dynamics are directly correlated with positive interactions made at company celebrations.
With the 2015 lunar New Yea...
Last week marked the one-year anniversary of the loss of a bright light in special events, Richard Carbotti. I was proud to be part of the ceremony at The Special Event just three weeks ago for the presentation of the inaugural Richard Carbotti G...
Most wedding and event planners know that an air-tight contract is absolutely crucial to their success. Without one, a difficult client can turn your event planning dream into a nightmare. To make sure you protect your business, here are four...
I hope that the holiday season brought you plenty of perks, like a sudden uptick in events on your calendar. However, as you worked your way through the fundraisers, galas and holiday parties of the season, you may have found yourself wondering...
Do you have a big, high-profile event coming up in the next couple of months? If so, one is enough to get massive exposure for your company that can pay dividends for months or even years to come. With a little bit of planning you can use the dig...
The first five years in a new business are the most trying, due to the inevitable lull in wedding off-season, business expenses and the overall risk of branching out on your own. If you’re one of the lucky few to make it past the five-year mark...
The end of the year tends to be a point of reflection for wedding professionals--reviewing the season as a whole while also looking ahead to what may be. It’s commonplace to focus on the key moments and trends shaping weddings themselves, but it’...
Well, I am approaching the six-month mark of leaving behind the day-to-day operations of a rental business. During this time I have had the opportunity to visit many rental operations throughout the U.S., see several manufacturer reps, attend tra...
