The world of design is constantly evolving, and technology is at the forefront of this change. By embracing the right tools, wedding planners, florists, catering teams, and many other event professionals can streamline their workflows, create more impactful designs, and ultimately, leave clients in awe. Here are a few tech tools that can improve your event designs.
Streamlining communication & collaboration
Cloud-based software
Ditch the endless email chains and file versions! Cloud-based software allows real-time collaboration on mood boards, floor plans, documents, and presentations. This fosters a smoother design process and ensures everyone is on the same page. The tech stack we love is Canva for design and presentations.
Project management platforms
Tools like Trello offer a centralized hub for managing projects, assigning tasks, and tracking deadlines. This keeps your team organized, reduces miscommunication, and allows clients to access project updates easily while also being able to see their design all laid out in one easy place.
Enhancing client visualization
3D modeling software
Take your design presentations to the next level with 3D modeling software like Merri or Prismm (formerly AllSeated). These tools allow you to create virtual representations of the event space, complete with furniture, floral arrangements, and décor. This gives clients a realistic picture of their dream event and fosters a more interactive design process.
Virtual Reality (VR) technology
While still in its early stages for event design, VR offers exciting possibilities. Imagine allowing clients to virtually walk through their wedding venue, experiencing the ambience and layout firsthand. VR can be a powerful tool for creating a lasting impression, so don’t be afraid to check out new tools and tech!
Elevating the guest experience
Interactive event day apps
Event apps are not just for conferences anymore. Consider creating a custom app for your clients’ weddings or events as an extra add-on service. This can provide guests with real-time information like schedules, menus, and venue maps. Interactive features such as photo sharing or polls can also enhance your client’s guest event experience.
Digital signage
Ditch the static signs and embrace digital displays. Use them to showcase your clients’ photos, provide a welcome message as guests arrive, or even play interactive games during cocktail hour. This adds a dynamic element to your event and encourages clients to share a cool feature on social media, giving your business an engagement buzz and keeping guests entertained.
No matter what you design, technology is a tool to enhance your creativity and expertise, not replace it. Focus on using tools that streamline your workflow, personalize your client experience, and ultimately, design unforgettable events your clients and their friends will be talking about forever.
Nora Sheils is the founder of award-winning planning firm Bridal Bliss and co-founder of Rock Paper Coin, a client management platform that offers a streamlined approaches for the wedding and event industry. Nora is a well-known and sought-after speaker on national stages. Recognized as one of the Top 500 Event Professionals by BizBash, Nora has also been heralded as one of the 100 Most Influential People in the Event Industry by Eventex. More recently, Rock Paper Coin was celebrated by the Stewie Awards as the Best Startup in Technology Services.
