Often when I’m traveling and speaking at conferences and industry chapter meetings, I get asked the same question over and over: How do you protect your ideas when pitching them to clients?
I’ve heard all the horr...
Oh boy … this is a tough one. I wish I could say this type of thing does not happen in the event industry but alas, poor Yorick, it does. How do you handle those horrible, negative, soul-sucking experiences? How do ...
Anyone who has created a proposal and pitched it to a potential client has struggled with the consumer mind-set.
That’s what I call it. It’s the idea that people compare costs of professional services with what ...
