Dallas-based event services company Freeman has announced the official launch of experiential marketing agency FREEMAN XP. Under president CHRIS CAVANAUGH, FreemanXP will operate as a boutique creative agency within Freeman, offering strategic and experience design services in support of new and existing Freeman customers. Call 312/654-8844 …

LAURENCE WHITING has joined Los Angeles-based SBE ENTERTAINMENT as senior off-site catering manager. Call 323/655-8000 …

Event veteran GLORIA NELSON, CSEP, has joined Chicago-based THE MEETINGHOUSE COMPANIES as an account manager. Call 630/941-0600, ext. 253 …

JASON BROWN has been named chief operating officer of Pittsburgh-based ALL OCCASIONS PARTY RENTAL. Call 724/745-1500 …

JILL ZUGAJ has joined the Chicago office of AFR EVENT FURINISHINGS as special events account executive. Call 630/796-7942 …

The SILVERADO RESORT AND SPA in Napa, Calif., has named AMY WALSH director of conference and catering services. Call 707/257-0200 …

Event venue FOUNDATION OF SHALOM PARK, in Charlotte, N.C., has launched its new in-house catering arm, SHALOM PARK CATERING. The venue is in a partnership with two approved caterers, Kosher Charlotte and Sweet Tea's Catering & Banquets. Call 704-944-6842 …

A limited number of tickets are still available for ISES TORONTO IGNITES A REVOLUTION, the chapter's grand finale event slated for June 20 at the Hard Rock Cafe. Call 905/898-7434 …

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