Special Events Blog http://specialevents.com/blog/3224/feed Here you'll find information, comments and advice from special event professionals around the world. en Branding through the event client's experience http://specialevents.com/blog/branding-through-event-clients-experience <div class="node-body blog-body"><div></div><p><img alt="Meghan Ely" src="/site-files/specialevents.com/files/uploads/2015/07/Ely-Meghan-Aaron-Watson-Photography-PORTRAIT.jpg" style="width: 192px; height: 224px; float: left;" />The concept of branding elicits thoughts of logos, websites and marketing brochures. But in this day and age, it&rsquo;s imperative to think beyond your event company&rsquo;s initial &ldquo;look&rdquo; to understand that branding also focuses on how you make your clients <em>feel</em>.</p></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/branding-through-event-clients-experience" target="_blank">read more</a></p> http://specialevents.com/blog/branding-through-event-clients-experience#comments News branding special event company Special Events Blog Wed, 26 Aug 2015 16:22:00 +0000 24141 at http://specialevents.com Middle East event trends 2015 http://specialevents.com/blog/middle-east-event-trends-2015 <div class="node-body blog-body"><div></div><p><img alt="Adrian Bell of Action Impact" src="/site-files/specialevents.com/files/uploads/2015/07/Bell_Adrian_PORTRAIT.jpg" style="width: 177px; height: 220px; float: left;" />Despite the crucial role of technology in the Middle East (the audience is fascinated by the new new thing!), the real value the meetings and events industry has become more and more apparent: bringing people together and enabling social interaction. Even with the increased use of new devices and technologies at events, people still are the most important asset to the industry.</p></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/middle-east-event-trends-2015" target="_blank">read more</a></p> http://specialevents.com/blog/middle-east-event-trends-2015#comments Corporate Events Adrian Bell geo-fencing iBeacon Middle East special event trends 2015 new technology Special Events Blog Tue, 18 Aug 2015 12:53:00 +0000 24031 at http://specialevents.com The life of a lowly rental company in today’s DIY and competitive market http://specialevents.com/blog/life-lowly-rental-company-today-s-diy-and-competitive-market <div class="node-body blog-body"><div></div><p><em><img alt="Tania Newman of Chair Decor Etc." src="/site-files/specialevents.com/files/uploads/2015/07/Newman_Tania_PORTRAIT.jpg" style="width: 173px; height: 215px; float: left;" />A Facebook post about a bridal client who initially turned down a &quot;too expensive&quot; vendor only to return at the last minute in desperation&mdash;and asking for the same lowball price the failed vendor promised&mdash;has launched a tidal wave of comments. Here, the insights of Tania Newman, general manager of <a href="http://www.chairdecor.com/" target="_blank">Chair Decor Etc</a>.</em></p></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/life-lowly-rental-company-today-s-diy-and-competitive-market" target="_blank">read more</a></p> http://specialevents.com/blog/life-lowly-rental-company-today-s-diy-and-competitive-market#comments Rental coping with lowball bids special events rental Special Events Blog Tue, 11 Aug 2015 15:27:00 +0000 23941 at http://specialevents.com How Subaru revved up the ROI of its live event marketing http://specialevents.com/blog/how-subaru-revved-roi-its-live-event-marketing <div class="node-body blog-body"><div></div><p>No matter the industry, live events are a great opportunity for brands to reach consumers. With the right type of real-time, relevant content and the power of a shared experience, brands can leverage live events to drive consumer engagement. However, this engagement does not come without effort, and brands struggle to overcome the physical boundaries of a large-scale live event.</p></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/how-subaru-revved-roi-its-live-event-marketing" target="_blank">read more</a></p> http://specialevents.com/blog/how-subaru-revved-roi-its-live-event-marketing#comments 2015 Philadelphia Auto Show live event marketing photo marketing Tagkast Special Events Blog Wed, 05 Aug 2015 18:32:00 +0000 23901 at http://specialevents.com The rise of interactive features in mobile event apps http://specialevents.com/blog/rise-interactive-features-mobile-event-apps <div class="node-body blog-body"><div></div>Rob Cartagine of AppBurst on the use of event apps for special events</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/rise-interactive-features-mobile-event-apps" target="_blank">read more</a></p> http://specialevents.com/blog/rise-interactive-features-mobile-event-apps#comments AppBurst interactive apps special events Rob Cartagine Special Events Blog Mon, 03 Aug 2015 23:30:00 +0000 23861 at http://specialevents.com Why Fortune 500 companies are hosting holiday parties in summer http://specialevents.com/blog/why-fortune-500-companies-are-hosting-holiday-parties-summer <div class="node-body blog-body"><div></div><p><img alt="Nicole Lavin of Kapow Events" src="/site-files/specialevents.com/files/uploads/2015/07/Lavin_Nicole_PORTRAIT.jpg" style="float: left;" />Corporate entertainment &ndash; the face of which is the annual company holiday party &ndash; has changed over the years. Once an occasion for employees to gather around the punch bowl to celebrate the winter holidays and a year of hard work, holiday parties have turned into dynamic, exciting (often off-site) events for not just employees, but families and clients, too.</p></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/why-fortune-500-companies-are-hosting-holiday-parties-summer" target="_blank">read more</a></p> http://specialevents.com/blog/why-fortune-500-companies-are-hosting-holiday-parties-summer#comments Corporate Events corporate holiday parties corporate special events Special Events Blog Wed, 29 Jul 2015 21:24:00 +0000 23801 at http://specialevents.com The misrepresented industry—special events http://specialevents.com/blog/misrepresented-industry-special-events <div class="node-body blog-body"><div></div><p>Over the years I&rsquo;ve been amused by the reaction I get when I tell people that I&rsquo;m an event planner. It ranges from, &ldquo;Oh, I always wanted to do that!&rdquo; to &ldquo;Wow--that sounds like so much fun!&rdquo; to &ldquo;Oh, you do weddings?&rdquo;</p></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/misrepresented-industry-special-events" target="_blank">read more</a></p> http://specialevents.com/blog/misrepresented-industry-special-events#comments News Forte Events special events Tami Forero Special Events Blog Tue, 28 Jul 2015 02:35:00 +0000 23751 at http://specialevents.com Tips for staging your event products for the best photos http://specialevents.com/blog/tips-staging-your-event-products-best-photos <div class="node-body blog-body"><div></div>Product-based event businesses have just one chance to make a great first impression online. Consumers today are savvy, with extremely high expectations of their shopping experiences on the Internet. They can detect a professional effort over an amateur one in seconds. When developing your online presence, there are many best practices you must consider.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/tips-staging-your-event-products-best-photos" target="_blank">read more</a></p> http://specialevents.com/blog/tips-staging-your-event-products-best-photos#comments Event Tools 100candles.com special event product photography Special Events Blog Tue, 14 Jul 2015 01:16:00 +0000 23541 at http://specialevents.com The most Instagram-worthy event spaces http://specialevents.com/blog/most-instagram-worthy-event-spaces <div class="node-body blog-body"><div></div>Did you know that engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter?&nbsp;As social media usage continues to grow during meetings and events, we wanted to share the top 15 hotel properties with an Insta-worthy meetings space.&nbsp; </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/most-instagram-worthy-event-spaces" target="_blank">read more</a></p> http://specialevents.com/blog/most-instagram-worthy-event-spaces#comments Venues beautiful hotel event spaces Special Events Blog Tue, 07 Jul 2015 14:36:00 +0000 23441 at http://specialevents.com Why our business is different--and better http://specialevents.com/blog/why-our-business-different-and-better <div class="node-body blog-body"><div></div>Tami Forero of Forté Events shares why her business is more successful than others in the event industry--and yours can be, too.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/special-events-blog">Special Events Blog</a></li> </ul></div><p><a href="http://specialevents.com/blog/why-our-business-different-and-better" target="_blank">read more</a></p> http://specialevents.com/blog/why-our-business-different-and-better#comments archive successful business management Special Events Blog Tue, 30 Jun 2015 10:48:00 +0000 23371 at http://specialevents.com