7 Savvy Steps to Plan Your Summer Event

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Erinn Jones of CORT gives 7 smart tips for planning a summer event

SPONSORED CONTENT FROM CORT

Blofield Collection from CORT
The Blofield Collection is perfect for eclectic seating that is comfortable and stylish!

 

Erinn JonesThe sun is out and summer events are just around the corner. No matter what type of event you’re planning this season, summer brings a different vibe and a different set of expectations for attendees.

These seven steps will ensure a sensational summer event:

1. CHOOSE INDOOR/OUTDOOR VENUES
What better time to show off a lush landscape or unbelievable view than during a summer event? Select a venue that celebrates the season--whether that’s by the pool or with a gorgeous patio for cocktail hour. Of course, with the season’s beauty so often comes the season’s unbearable heat. Be sure your venue has equal indoor space where guests can come inside and cool off. Not sure how to furnish an outdoor event? CORT’s Blofield Collection [in photo above] is classy, fun and comfortable from the beach to the boardwalk and everywhere in between.

2. SHAKE UP YOUR SEATING
The days of generic "theater" seating for meetings are long gone. Attendees want aesthetically pleasing designs that delight the senses and offer an environment that’s conducive to chatting and networking. Strive for a holistic approach when it comes to design and make it feel comfortable and inviting. Smart space planning, comfortable seating, functional furniture, accent decor and color themes all contribute to an overall immersive experience.

CORT's Boca Collection
Create beautiful beachfront events with the Boca Collection. Now available in cream or sand cushions!

3. CUSTOMIZATION IS KEY
When choosing a venue, opt for a space that is flexible during on-site events. After all, it’s hard to shake up seating when options are narrow. The ability to customize a space with rental furniture instead of facility furniture will allow you to create an individualized space for your event. Having impromptu brainstorming or networking sessions is much easier when a space can be customized for creativity and communication.

4. STAY CONNECTED
The importance of staying connected cannot be stressed enough at today’s events. When attendees rush to find seating by wall outlets to charge their phones or other electronics, it’s disruptive to the overall experience. And one of the worst things that can happen to a guest at an event is to lose power and get disconnected. Instead, consider using CORT’s powered furniture. The modular seating allows you to create seating arrangements to fit any meeting space, while the built-in charging capabilities keep your attendees engaged and their devices charged.


Set the perfect backdrop with Miramar Dividers complemented by bar tables and patio tables.

5. INTRODUCE UNEXPECTED ACCESSORIES
Summer is the perfect time to experiment with unexpected elements at your events. One trend you could experiment with is Hollywood Regency. The colors, fabrics and textures elicited by this trend add glamour to events and provide an eclectic one-of-a-kind style. Often the addition of one or two statement pieces into an event plan can elevate the entire look. CORT’s new white Dome chair, a French-inspired piece, is a great example of something that adds an element of surprise that attendees will talk about and remember. CORT’s complete collection includes a range of high-end, modern furnishings that create old Hollywood era designs, including the Wilshire and Draper seating collections.

6. COOL THINGS DOWN
This point cannot be overstated – guests need a respite from the heat at summer events. Provide them with an indoor option and consider accessories like CORT’s Honeywood table lamp and white gloss table lamp that add an unexpected power source to your event and come with an A/C plug.

7. COMMUNICATE WITH GUESTS
The laid-back nature of summer events can actually cause stress for guests if you’re not communicating with them properly. Be clear on attire, setting and rain options so they don’t fear being over- or underdressed.

Erinn Jones is the marketing manager for CORT Trade Show and Event Furnishings. She is responsible for national marketing efforts across all channels. Erinn resides in Las Vegas.

Discuss this Blog Entry 1

on Aug 17, 2016

Thank you for this excellent post. As an event manager in Los Angeles, audio visual rentals take a major chunk of our event investment, although they are necessary as well. These tips are a welcome reminder of all the things that can be overlooked while renting AV equipment.

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