Most Recent Blog Posts

Gerry Rothschild
Oct 06, 2015

It's all in the mix: One view from the tech side of event music

As the event begins, the band starts playing and the guests enter the hall, enveloped by perfectly blended instruments and vocals. The musicians are....More
Sep 29, 2015

What to do when a colleague wrongs you1

Oh boy … this is a tough one. I wish I could say this type of thing does not happen in the event industry but alas, poor Yorick, it does. How....More
Brandon Lindley
Sep 23, 2015

Casamentos: What makes Brazilian weddings so sweet?

As an encore to Susan Cuadrado’s article “Break the Cake” from the May/June 2015 issue of Special Events magazine, I’d like....More
Tami Forero of Forte Events
Sep 22, 2015

The consumer mind-set--and why it’s hurting your sales!1

Clients won't meet your price if they don’t understand what goes into that price. Here, Tami Forero of Forte Events helps you overcome that mind-set....More
Sep 16, 2015

Wearable technology in the events realm

Today, wearable technology is built and incorporated into most of what we do--whether it’s through items of clothing or accessories that can be....More
Sep 14, 2015

Best ways to efficiently collaborate with your vendor team

An event is only as strong as its vendor team. If you are looking to create successful and seamless events, smart organization and keen awareness are....More
Meghan Ely of OFD Consulting
Sep 08, 2015

Top wedding apps to watch this year

There's an app for saying "I do"--here are cutting-edge apps when it's time to cut the cake....More
Aug 31, 2015

Do you have the correct event planner’s insurance? I thought I did…

Think you have proper insurance coverage for your business and your events? Think again....More
Meghan Ely
Aug 26, 2015

Branding through the event client's experience

The concept of branding elicits thoughts of logos, websites and marketing brochures. But in this day and age, it’s imperative to think beyond....More
Adrian Bell of Action Impact
Aug 18, 2015

Middle East event trends 20151

Despite the crucial role of technology in the Middle East (the audience is fascinated by the new new thing!), the real value the meetings and events....More
Tania Newman of Chair Decor Etc.
Aug 11, 2015

The life of a lowly rental company in today’s DIY and competitive market1

A Facebook post about a bridal client who initially turned down a "too expensive" vendor only to return at the last minute in desperation....More
Joe Matthews of Tagkast
Aug 05, 2015

How Subaru revved up the ROI of its live event marketing

No matter the industry, live events are a great opportunity for brands to reach consumers. With the right type of real-time, relevant content and the....More
Rob Cartaigne
Aug 03, 2015

The rise of interactive features in mobile event apps

Rob Cartagine of AppBurst on the use of event apps for special events....More
Nicole Lavin of Kapow Events
Jul 29, 2015

Why Fortune 500 companies are hosting holiday parties in summer

Corporate entertainment – the face of which is the annual company holiday party – has changed over the years. Once an occasion for....More
Tami Forero of Forte Events
Jul 27, 2015

The misrepresented industry—special events1

Over the years I’ve been amused by the reaction I get when I tell people that I’m an event planner. It ranges from, “Oh, I always....More
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