Most Recent Blog Posts

Aug 06, 2011

Got to love that branding!

ISES Eventworld 2011 has provided such amazing affirmation for the power of special events to build brands and achieve business goals. I sat in on....More
Jul 29, 2011

Sticky situation for a DIY bride

We've been writing about the squeeze that DIY brides are putting on professional wedding planners. Now our friend Bonny Katzman of BK Design shares....More
Jul 22, 2011

Disney Enchantment

No blog last week; we were on vacation with the kids at Disney World. My California children wilted in the Florida humidity, we squabbled about....More
Jul 08, 2011

Taut tweets

Some people make fun of Twitter because trying to get your point across in 140 characters is tough. Tough, but not impossible. Good writing is spare....More
Jul 01, 2011

Advice from Dr. Johnson

As you battle to post another tweet, update your FB page, pound out next week's newsletter, check your Klout score and quickly tweet again because....More
Jun 24, 2011

Sometimes it's best to stick to the script

One more thing I really loved about the royal wedding in April was when the ceremony came to the part where William and Kate inserted their own....More
Jun 17, 2011

The right words

The only thing writers like more than quoting themselves, the saying goes, is quoting other writers. If it helps any of you as you face down scary....More
Jun 10, 2011

Thanks for the thank-you

I have been grousing to myself after the child of a friend never thanked me. I had referred the young woman—a recent college graduate excited about....More
Jun 03, 2011

The power of designing minds

I'm so moved by the beautiful events that we share with you in our Photo Galleries. We look at a range of events--from weddings to product launches....More
May 27, 2011

Your event photos and your iPad: Don't leave home without them

We've talked about the power of a single event photo in winning a new client. And we've talked about the mighty, mighty iPad tablet computer and its....More
May 20, 2011

Creative at your core

One of the most galling aspects of special events is how quickly—and shamelessly—a creative idea is copied. In a study from 10 years ago, only 4....More
May 13, 2011

Is your name a troublemaker?

I sometimes find myself in editing tussles over company names. Companies can spend a great amount of time, brainpower and money developing their....More
May 06, 2011

A picture is worth a thousand clients

I want to share a story I heard from the talented event designer Sean DeFreitas at The Special Event in January. Partnering with Laurie Arons Special....More
Apr 29, 2011

Third time's a charmer for royal weddings

I was feeling worldly and wise this morning—at least as worldly as one can feel at 2 a.m. Pacific Time—as I watched the royal wedding on TV. How well....More
Mar 11, 2011


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