The conference center at The Hard Rock Hotel served as event site.
An international panel discussed trends in special events. From left: Brian Acheson, CSEP, ISES president; Mari Carmen Obregon, Efecto Wow; Lisa Hurley, editor, Special Events; and wedding planner Gabi Lavor.
Paul Miller, managing director of DMC Spectra and SITE Global president, noted that optimism about incentive travel is at a four-year high. "Focus on the 'i' in 'MICE,'" he said.
Miller listed top trends in incentive travel:
Mari Carmen Obregon coaches audience members on how to achieve the "wow effect"--delivering unique and unforgettable experiences to clients and guests.
Obregon said all people are driven by certain emotions, which event planners can use to make their own events unforgettable:
Obregon urged attendees to keep their eyes open for inspiration and then tweak what they find to suit their events.
DMAI head Martha Sheridan listed her top 10 trends for meetings:
In discussing the role of DMOs, Sheridan noted that DMOs drive one in five group room bookings in the USA.
Sheridan noted that the average meeting had 1,000 attendees in the 1970s, a figure that has dropped to 424 per meeting in the last five years. Even so, meeting attendance is up because more meetings are being held.
Commenting on the rise of digital media and the future of live events, Nancy Walsh of Reed Exhibitions North America (right) commented, "There will never be a virtual honeymoon."
MICE industry leaders gathered in Cancun June 6-8 to study trends shaping meetings, incentives, conferences and exhibitions at the 2014 World Meetings Forum/World Trade Show Forum. Photos by Special Events.