Many festivals—particularly cultural events such as arts and music festivals—got their start as counterculture events. Brands that push too hard risk alienating the very audience they want to win over....More
To cook up sales, some caterers are not only revamping the menus they offer for special events but are venturing into entirely new segments, particularly budget-friendly picnics....More
The list of celebrities slated to appear at the memorial service for superstar Michael Jackson tomorrow at Staples Center in downtown Los Angeles is impressive. But what if half a million would-be attendees show up, too?...More
Leslie Harris, executive vice president of production with TBA Global, shares how she would handle a mega event such as the Michael Jackson memorial....More
The economy may be in a slump, but that doesn't mean you have to lower expectations for your event. Sometimes it simply takes a good hard marketing push...More
Olympic athletes aren't the only ones with big dreams. Margy Osmond is banking on that. As the chair of the Sydney 2009 World Masters Games Advisory Committee,...More
