Alison Silcoff, head of Alison Silcoff Events and longtime mastermind of the Canadian Cancer Society's Daffodil Ball—a perennial Gala Award winner—offers her tips on the "never to be broken" rules for fundraising galas: 1. Make a respectable profit. Fundraising is a business, and there are acceptable guidelines for the ratio of expenses to gross revenue. More than 50 percent is unacceptable! We can all throw a fabulous party if all the money raised is used for the ...

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