ILEA and VisitScotland share the inaugural 'Event Horizons' industry outlook, which examines the opportunities and threats facing the international live events industry
The International Live Events Association along with VisitScotland Business Events has released "Event Horizons," a special report highlighting the findings of the recent ILEA Global Event Summit 2016, which was hosted in Scotland.
The "purple paper" outlines the key elements of the summit, which took place in April, bringing together a selection of leaders from the international events industry for two days of discussions surrounding the challenges and opportunities faced by the sector today.
Findings in the report highlight that unanimously, attendees believe that live events remain the most effective medium of connecting to people’s emotions, creating brand positivity, and creating core message affinity.
Threats to live events include networked digital communication devices, unskilled practitioners, the fear of terrorism and poor economic conditions. However, attendees agreed that by promoting the value and benefits of live events, these obstacles could all be overcome.
“Our delegates came together with open minds, ready to engage in discussions and activities, aiming to identify the challenges and opportunities faced by today’s industry," said Jodi Collen CSEP, president of the International Live Events Association. "They left with their minds exhausted, yet filled with ideas and inspiration.”
Collen added, “Our inaugural GES was the beginning of the conversation, where we defined what we need to do as an industry to ensure a prosperous future. We plan to meet again soon, to delve into the specifics of how, as individuals and collectively, we can truly realize our value and achieve our global potential.”
The summit was a collaboration between ILEA, VisitScotland and IMEX Group, with support from technology provider Cvent and Events are GREAT Britain. It was hosted across multiple venues in Scotland, including Gleneagles and the EICC in Edinburgh, and preceded by a visit to IMEX Frankfurt.
“It was great to be involved with such a unique event, and to have the chance to show this influential group why Scotland is the perfect stage for live events," said Neil Brownlee, head of VisitScotland Business Events." The 'purple paper' will act as a crucial outlet to help us meet our shared ambition of keeping the summit’s conversation going within the wider industry, helping to promote the true values and address the challenges currently surrounding live events.”
ILEA Live 2016 kicks off today in Austin, Texas.