Blue Thunder, the dynamic band for Seattle's famed Seahawks football team, livens up the opening session on Day 2 of ISES Live 2014.
Bill Stainton takes a trip back in time to explain how the phenomenal success of the Beatles based on five principles: sharing the spotlight with others; adhering to a single, shared vision; playing to one's strengths; "shaking it up," or being willing to change and evolve; and "carrying that weight," or making extra effort as needed.
Stainton quizzes Lenny Talarico, CSEP, on Beatles history.
Attendees take on the roles of John, Paul, George and Ringo.
Patrick Talty, senior vice president of live events for WWE, stresses the lead for what he dubs "creative leadership" to manage the "chaotic" world of special events.
Mark Dyce, principal of consumer engagement strategy for 206, explains the crucial role that uncovering mutually beneficial partnerships plays in developing successful marketing campaigns.
Fashion designer Kat Marks discusses how great ideas can spring from random sources, saying, "Our ideas are not our own."
Erik Barsness, director of marketing and trade development for Southern Wine & Spirits, addresses the topic "Drawing the Line from Sponsorship to Partnership." Despite an event sponsor's beliefs about the value of his or her event, persuading a sponsor to support that event "is always a business arrangement," he said.
Kevin Joyce of En Joy Productions welcomes guests to the first sponsor dinner at Teatro Zinzanni.
Program "conductor" Nigel Collin welcomes attendees to Day 3.
Megan Jasper, executive vice president at record label Sub Pop explained her company's ethic, which includes humor, humility and the requirement that staffers take vacations. "As soon as something thinks they know everything, they are dated," she said.
John Chen, CEO and the "Big Kid" at Geoteaming, shares the value and strategies of gamification at events and meetings. Games--which can include contests and prizes for social media postings--"challenge our creativity," he said.
Andrew Russell, artistic director at Intiman Theatre Festival, describes the parallels between events and theater. Good theater--and good events--involve a surprise for guests, and working with the right people is crucial. "It's all about casting," Russell said.
ISES Live 2014 continues the format launched last year with Thought Talks and Deep Dives to educate and inspire creative event professionals. For details on Day 1, click here. Photos by Special Events.
Deep Dives to educate and inspire creative event professionals.
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