Events by Fabulous puts the BET Network brand front and center at the BET "We Got You" pavilion at the BET Experience 2013 in Los Angeles. Photo by Andrew Herrold.
BET charging stations from Events by Fabulous. Photo by Andrew Herrold.
Celebrities sign branded fans from Events by Fabulous. Photo by Andrew Herrold.
Attendees make the most of their fans. The furniture was designed with inspiration from BET logos. Photo by Teal + Moss.
Also at BET Experience, Events by Fabulous creates the pavilion for Centric TV.
The "Scramble Board" at the Centric TV pavilion from Events by Fabulous.
Sometimes simple does the trick. Here, Cura Hospitality bakes a cake to celebrate the 150th of Bayer. At the event, 110,000 employees worldwide were all served the same menu on the same day.
Decor 'N More turns a theme-prop surfboard into a messaging piece.
Also from Decor 'N More, a glowing sphere gets the conference logo.
EventWorks makes a bold brand statement for client Clipsal.
Here, the giant logo shown in the lounge area.
EventWorks brands a table for client Clipsal.
For parents' weekend, EventWorks puts the UCLA logo center stage.
Banners in UCLA colors for parents' weekend, from EventWorks.
In collaboration with FormDecor Furniture Rental, B. Levine Productions creates a branded lounge to celebrate the Fiat brand. Photo by B. Levine Productions
B. Levine Productions teams up again with FormDecor, here to create a modern lounge for the Microsoft XBox roadshow. Note how the embellished furniture echoes the Xbox logo. Photo by B. Levine Productions.
For the international construction equipment manufacturer Caterpillar, Floral Exhibits and Kehoe Designs use multi-ton equipment with landscaping and construction materials to create authentic depictions of the vehicles in the real world. The dramatic scale and unexpected use of outdoor materials transform an interior dining space as it celebrates the Caterpillar brand. An 80-foot "Demolition Wall" provides a dramatic proscenium entrance to the event. Photo by Nick Pflederer.
Kehoe Designs' “Construction Lunch” themed centerpieces incorporate branded products emphasizing the depth and reach of the corporation. Photo by Nick Pflederer.
Task simulators complete the effect, allowing senior executives a virtual experience of operating the equipment models on display. Photo by Nick Pflederer.
For DESEOEVENTS and their client the Chicago Heart Ball, Kehoe Designs creates a custom sponsor lounge to celebrate the new REDD’S Apple Ale by Coors. At the end of the Grand Ballroom at Navy Pier, the visual pun of the color red was repeatedly layered, with a custom red mirrored coffee table, velour upholstery, area rug, branded bar and pillows. Crimson tropical floral and apples, whimsically pierced upon dowel rods, form focal arrangements within the mirrored recess of the coffee table and upon the bar. A wash of scarlet light completes the color saturated experience. Photo by Liliane Calfee.
Another view of the REDD lounge. Photo by Liliane Calfee.
Hygiene and water products company Ecolab gets a brush-filled registration desk thanks to Kehoe Designs. Photo by Ryan Sjostrom.
Max King Events puts corporate messaging and interactive entertainment together. Traditionally known as the "paint by number" activity, guests are assigned a number at the start of the event, and as they move from station to station, they paint in the corresponding numbered areas with the color assigned to that number. Individually, the panels look like “abstract” works of art, but when the completed panels are assembled in line, they complete a single mural depicting the brand message.
Here, Max King Events spins the "paint by numbers" theme for a music-themed event by having guests stick branded, colorful guitar picks to each numbered area to create a mosaic effect. Photo by Chuck Fazio.
Patron Spirits takes to the skies with its branded hot-air balloon.
The Patron team had planned to offer attendees at the Coachella Valley Music Festival rides in the branded balloon, but high winds curtailed that plan. Making lemonade out of lemons, the team instead hosted a dance party inside the balloon.
Patron goes big with its brand with its Patron Tequila Express--a luxurious 85-foot private railcar built in 1927. It makes a splash at large public events.
Inside the Patron Tequila Express.
The Display Connection celebrates client Quebec with an ice sculpture plus province flag. But for a salute that doesn't melt ...
.. how about a faux rock carving? The team at The Display Connection notes that the 8-foot-wide prop makes a great piece for an entrance to an event.
Here, The Display Connection turns the client's product into a brand logo. For client Viagra, the team used more than 7,000 "little blue pills" to create a time-lapse video showing the logo being built pill by pill.
For a '70s theme party, Ronen Rental skipped the traditional disco-ball props and instead used original photos from the era, inserted in illuminated columns.
For a Mercedes-Benz F1 Grand Prix party for clients and dealers, Sensix installed custom screens behind the main bars, displaying "eye candy all evening," the Sensix team says. In addition to the Mercedes-Benz logo, the screens showed imagery of the F1 cars through the decades along with the latest advertisements.
Another view of the Sensix screens for Mercedes-Benz.
And the client logo. And here is our 24 Great Corporate Branding Ideas story.
Our story 24 Great Corporate Branding Ideas just wasn't enough. So many Special Events readers loved it that we bring you 28 more!