What is in this article?:
- BRATT Picks Up Two Aztec Rental Outlets, Warehouse
- Company Plans Regional Growth
Arlington, Texas-based BRATT Productions emerges as a regional party rental player with its acquisition of two Aztec party rental outlets plus a warehouse.
Brian Jenkins, president of BRATT Productions, announces the acquisition of two Aztec outlets.
Texas is seeing the emergence of a major party rental player with the announcement last week that Arlington, Texas-based BRATT Productions has acquired the central Texas division of Houston-based Aztec Events and Tents, giving BRATT the Aztec outlets in San Antonio and Austin.
Aztec, included on the Special Events "30 Top Event Rental Companies" list, will retain its Houston operation. Terms of the deal were not disclosed.
The BRATT operation already had event rental operations in Dallas, Houston, Oklahoma City and Austin. BRATT president Brian Jenkins tells Special Events that the two Austin operations will merge.
The BRATT outlets are named for the cities in which they operate: Dallas Party Tent and Event, Oklahoma City Party Tent and Event, and so on. However, Jenkins said the Aztec brand will stay in place for now. "Aztec is such a strong brand here; we don't want to fool with it," he said. He added that his company plans to keep a "large portion" of Aztec staff in place. "There are great people here," he said.
The Aztec acquisition gives BRATT showrooms in both cities and a central distribution warehouse in San Marcos, Texas, located midway between San Antonio and Austin. That facility includes an 80,000-square-foot warehouse, office and showroom located on 12 acres of property, the company said.
Jenkins, who with partner Matt Crosby, who serves as vice president, founded BRATT 10 years ago. With the Aztec acquisition, the company's annual revenues are expected to hit $15 million, according to a company statement.