Hosting an event in the big city? Avoid big problems with these do's and don'ts from Nick Ziebarth, director of events and client service at Chicago-based sports marketing and media agency Revolution.

  • Do meet with neighborhood community groups ahead of time if your event is in or near a residential neighborhood. It shows respect.

  • Don't make a negative impact on the environment. Being green doesn't have to add incremental dollars to your budget. Instead, work with local recycling groups to make sure recycling is covered.

  • Do go where the people are. Unless you are planning a free Dave Matthews Band concert, it's much easier to hold an event in a high-traffic area such as a beach, park or tourist attraction rather than relying solely on your event to draw traffic.

  • Don't plan your event in a vacuum. Be aware of what other types of events or attractions you might be competing against. Research weather, holidays and religious observances. Once you've set the date, get the word out so others won't plan an event on that same day.

Revolution, 312/529-5850, www.revolutionworld.com

NICK ZIEBARTH Director of Events and Client Service, Revolution