Immersive brand activations are on a path to outdo each other, giving attendees exciting opportunities to be transported into entire mini worlds in an event space. Absolut Vodka wowed the event world with their Metaverse activation at Coachella last year, using VR technology to immerse attendees in a colorful branded experience.

Experiential dining is a rising trend, creating entertaining and engaging experiences with every aspect of food and beverage. Pictured here: California restaurant iChina, which uses VR visual elements to immerse guests in a themed dining experience.

A glitter car wash Pride activation by Yahoo and Superfly glitzed up attendees for photo shoots and amped up their celebratory spirit.

No costume is too flashy—if it captures attendees’ attention it’s the right kind of entertainment! Event by Catalyst Arts.

One trendy way to immerse event goers is to have costumed actors mingling with guests, bringing the event theme to life. Here, a futuristic space theme at the 2022 Catersource + The Special Event’s Event Experience popped with LED-lit otherworldly actors, to the delight of attendees.

Live music is ready for a revolution after the pandemic. Shown here: Renowned DJ Questlove emcees and DJs a Hip Hop History Brunch event hosted by The Event Nerd in April 2022.

Aerial hoops, silks, trapezes, and other airborne acts bring circus elements to any event. Shown here: The Event Experience at Catersource + The Special Event 2022.