Are you experiential? Experiential marketing is more likely to increase understanding, lead to action and inspire advocacy than other marketing media, according to a survey released last week by New York-based Jack Morton Worldwide. Other key...
In light of last week's announcement that L.A.-based event rental giant Classic Party Rentals acquired Tucson, Ariz.-based Prime Event Group, it's a good bet that consolidation will continue in the segment, according to mergers and acquisitions...
London-based Flux Events has added even more excitement for fans of England's World Cup team--if such a thing is possible--with its "Sure Fanzone," an inflatable temporary arena packed with special effects where fans can watch screenings of...
It's in the stars--time to marry! Weddings are booming in China and the Chinese community worldwide as couples rush to tie the knot this year. A quirk in the lunar calendar leading to a "double spring" bodes well for starting a family, the Wall S...
MARK FEINBERG is the new director of catering at THE WESTIN COPLEY PLACE BOSTON, located in Boston. Call 617/262-9600; www.westin.com/copleyplace … ...
El Segundo, Calif.-based Classic Party Rentals, the largest event rental company in the U.S., announced Monday that it has acquired Prime Event Group, a Tucson, Ariz.-based provider of European-style structures. The acquisition adds new...
LAUREN LOVE is the new director of catering and convention services for the HYATT REGENCY SAN ANTONIO HOTEL, located in San Antonio. Call 210/222-1234; www.sanantonioregency.hyatt.com … ...
Congestion slows pace of walk-athons The number of outdoor participatory events for charity--such as walk-athons, bike-athons and the like--has doubled over the past 10 years, leading to traffic jams and crabby citizens who can't get across town...
Sports and entertainment presenter AEG and home developer KB Home announced yesterday that they have reached an agreement with Marriott International to open two luxury hotel properties and private residences at the L.A. Live sports and entertain...
