IMAGINE an automotive marketing event literally created by its target market. Imagine a product launch going far beyond the usual outreach to industry media to inspire 300 million impressions, due in part to ongoing blog coverage by its own parti...
Commemorate special occasions with customized guest books from the Guestbook Store, an online retailer that offers more than 20 leather and fabric styles, ranging from classic to contemporary, for weddings, bar and bat mitzvahs, birthdays, gradua...
A better business climate? Yes. Tougher competition? Yes again. When we polled the event rental industry for our annual New Year's forecast, we heard plenty of optimism tempered with a healthy respect for the challenges of the marketplace.
UNCER...
WHETHER they're designed to whet guests' appetites or make up the entire menu, eye-catching, mouth-watering hors d'oeuvre pack a culinary punch. From miniature plated portions to stylish shooters, caterers dish up the latest hors d'oeuvre trends...
In this month's “Tech Tips,” event producers weigh in on the software programs they use to present their design ideas to clients — and the programs that keep them organized once they're on the job.
TIP: Harness the potential of three-dimensional...
A strike by 60,000 hotel workers in North America could nip the hospitality's booming year in the bud, but the threat can be averted if the hotel industry adopts some of the policies in place at major casino companies, a union leader said last...
Hot couture: Fashion darling Giorgio Armani was among those lifting the Olympic flame on Sunday as the torch visited Milan, Italy--itself a fashion icon, and one more stop on its 64-day road trip to Torino, where the XX Olympic Winter Games will...
Dignitaries from the special event industry worldwide were on hand Friday night as the winners of the 2005 Gala Awards competition took the stage at the Adam's Mark Hotel in Dallas to pick up the coveted trophy. As chosen by the Special Events...
The Lone Star state welcomed a new star--The Special Event 2006, held in Dallas Jan. 10-13. The event was produced by Prism Business Exhibitions and sponsored by Special Events Magazine...
