AT A TIME when marketing budgets for feature films average $40 million to $60 million, it pays to seek out alternatives to the usual TV and newspaper ad campaigns.
For the independent film “Bobby Jones — Stroke of Genius,” that's just what Betsy...
Sculptured Electra lamps from Grove Village, Ill.-based LumiSource do more than simply light up a room — they also put on an electrifying lightning show. The twisted, hand-blown glass lamps are lit by colored phosphorescence, which shimmies thank...
“This is Your Life” in board game form? That's the idea behind Gamesakes, a line of occasion-related board games from Boulder, Colo.-based Jocapa Products. The wedding version is a fun alternative to the traditional guest book — at events leading...
FOOD & BEVERAGE represents 40 percent to 60 percent of most special event budgets, and as such should be given focused attention. The key to ensuring great food and service depends on your relationship with your food & beverage vendor. Nothing wi...
TWO MEALS A day may seem skimpy to some, but for Ideas Event Decor & Production, those meals made for a full plate. That's because these weren't just any meals — they were sumptuous lunches and dinners prepared by some of the world's most celebra...
Face-to-face events continue to deliver the greatest return on investment over other customary marketing tools including advertising, according to an annual survey released Monday of U.S.-based corporate marketing executives. The survey was...
More than 600 booths showcasing destinations, venues and services opened to attendees at MPI’s 2004 World Education Congress, continuing yesterday and today in Denver...
