For corporate event designers and marketers, the “product” is the event itself, and incorporating a client’s brand is an all-encompassing affair—which, if done right, will impress indelibly. “One challenge we’ve faced is how to brand an event while still keeping the sense that it is a celebration, or just a really cool party,” says Lizz Torgovnick, managing director of New York-based Sequence Events. “In many cases, the event is truly an ...

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