Marketing matters, but it's not easy. If it were, then businesses would “all make huge profits quickly and retire early,” says Steve Kohn, president of Miller's Rentals and Sales in Edison, N.J. Here, Special Events ...
Before Troy, Mich.-based Optics produced the January 2006 Super Bowl XL opening ceremony in Detroit, the Optics team had to pitch it. Steven P. Simmons, CMP, president and CEO of Optics — which specializes in designi...
If anything is a feast for the eyes, it's food. These days, catered events grow more spectacular as chefs consider presentation elements in everything from the food to the plate to the wallpaper.
A MEANS TO A TREND ...
Country clubs aren't known for their cutting-edge style. Their appeal has far more to do with celebrating history than keeping up with the trends. That said, even the most traditional institution must update to remai...
A name is the ultimate branding tool. And if one name doesn't work for you, think about switching to another. Here, Special Events Magazine interviews four event professionals who describe how their business name...
Today's strolling menus are less appetizers and more “mini meals,” notes Kelly Early, CSEP, general manager and owner of Indianapolis-based Thomas Caterers of Distinction. Here, catering experts explain how to keep g...
Debra Lykkemark, president and CEO of Culinary Capers in Vancouver, British Columbia, describes a caterer's nightmare: “Food gets cold, sauces coagulate, and dinner guests wait.” To avoid this, fundraising dinners re...
If you haven't stocked up on lighted tables and eco-friendly ware, get a move on. Here, rental operators share what's all the rage …
COMPANY: M&M The Special Events Co., Carol Stream, Ill.
Hot: Lighted bars, shaped...
October's wildfires in Southern California scorched the landscape, stopped traffic and made local rental businesses scramble as they dealt with the fallout.
BUSINESS AS USUAL?
During the fires that seared roughly 5...
