PICTURE PERFECT
“From the very beginning of my career,” notes high-profile event designer Matthew David Hopkins, “I have always looked to create events that not only look great but also meet my client's goals.” That philosophy shines in the work...
With top managers eager to burnish their corporate image with a cynical public, many event professionals are adding an altruistic element to the special event programs they create. From local programs to nationwide campaigns, the focus today is o...
Last week, Special Events' "Eventline" looked at how in-house corporate special event professionals are dealing with the new day in special events, where the need to avoid appearing "lavish" can be a bigger priority than staging an effective even...
With few exceptions, the way special event professionals are doing their jobs today is very different from five years ago—and it might never go back again.
Nowhere is this obvious than in the world of corporate special events. Whipsawed by a mis...