It's hard to picture one of the largest event marketing firms in the world as the family business, but for George P. Johnson CEO Robert G. Vallee Jr., it is. His grandfather founded the firm in 1914, counting Detroit's auto industry among his fir...
Although yesterday's U.S. presidential election will calm some of the general uncertainty nagging at financial markets, the outlook for the corporate holiday party business remains bleak.
Nearly 50 percent of respondents to an online poll from S...
Event planner Stacey Paul Barabe, CSEP, head of Orlando, Fla.-based Exhilarate Events, wrote this post to the Orlando Sentinel in response to an editorial praising two Florida law firms that canceled their holiday parties, donating money to chari...
It was the perfect plan: launch one hot, new “green” site at another. The client, online eco-lifestyle magazine EcoStiletto, booked Ecco Hollywood — an as-yet-to-open space that touts itself as the “only eco-friendly lounge” in Los Angeles — as t...
Philomat, Va.-based Team Rover Adventures challenges, motivates and connects co-workers through a series of executive retreat programs in an informal, friendly environment. Modified off-road Land Rovers are provided for groups navigating the prop...
There is luxury, then there is unique luxury. That's the distinction that Wuppertal, Germany-based Vok Dams Group sought to create for premium car-maker Lamborghini. For a series of two-day press launches of the Gallardo LP560-4, held over a two...
The good news: You are promoting the opening of the $500 million floating casino, the largest in the Midwest. The bad news: It will open Aug. 8, the same day as the start of the Summer Olympics in Beijing.
Despite this daunting challenge, Chicag...
Prominent outplacement firm Challenger, Gray & Christmas said today that its annual survey of human resource directors shows that 77 percent of companies interviewed plan to host holiday parties for employees this year, down from 90 percent in 20...
August 2008 — I was asked to keynote for a new association of event and entertainment planners in India, an organization called EEMA. It was new and bold, and members were interested in learning all that they could about events in the rest of the...
