Study Asks, Who Needs DMCs Anymore?

The Internet has "disrupted" the hotel business with Airbnb and the taxi industry with Uber, enabling clients to connect to vendors down the street or across the country. Is the DMC industry about to be "disrupted" next?

Meeting and event planners today can easily search out destination-specific activities, services and vendors via Google, social media, and business travel guide sites. The Incentive Research Foundation recently commissioned a study to explore the implications of all this instant information on the traditional destination management company business model. Are DMCs still relevant?--MeetingsNet

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