Natasha Garber

AS PRODUCER OF the Academy Awards Governors Ball for the past 15 years, Culver City, Calif.-based Sequoia Productions is no stranger to high-stakes events in Los Angeles. After all, the ball draws not just an annual A...

FOR THE HONG KONG Travel Bureau's re-branding launch, it wasn't just the meaning of the message — that today's Hong Kong is a dynamic fusion of old and new, East and West — but the volume of the voice that mattered...

FACING THE FACTS of today's event environment means seeing security as a top priority. So how does the diligent planner stay current on advances in event protection? Here, security pros track emerging trends and offer...

FOR COLJA DAMS, taking his German-based company's event expertise international means more than simply setting up satellite offices. There's also the matter of mind-set — a factor that he says often differs...

WITH 650 EMPLOYEES under your watch, you might be inclined to overlook the little things. For Classic Party Rentals president John Moran, though, the little things matter big time. Especially when it comes to the...

WHAT CHALLENGES JUST one day can bring. Joseph Cozza of the New York Marriott Marquis in New York knows this well. Last February, the property's executive director of catering was saddled with the task of creating a...

LONG GONE ARE the days of pretty for pretty's sake, say leading designers of event products. Today's designers are looking to contemporary culture — in the form of film, fashion and even business trends and world...

WITH DOMESTIC DIVAS such as Martha Stewart and celebrity chefs à la Emeril Lagasse racking up viewers by the millions, it was only a matter of time before television turned the spotlight on real-life party pros. Today...