Event planners today find they often have a not-so-silent partner in planning events. It's not the mother of the bride or a busybody CEO--it's an event-based TV show.
Clients "absolutely" base their expectations for their event on TV shows, says...
In May, Washington-based DMC CSI coordinated the activities surrounding the inaugural America's Cup of Polo match in Leesburg, Va. The spring day's performances included spectacular shows such as the U.S. Navy Blue Blaster flyover, parachute jump...
She might be new to Patron, but Pam Dzierzanowski is no stranger to the spirits world. Before joining the New York office of Las Vegas-based ultra-premium tequila maker in March as events director, the one-time liquor sales rep held positions wit...
DataSafe Wallets from Anaheim Hills, Calif.-based Kena Kai uses lining with radio-frequency blocking to help keep personal information stored on RFIDs safe from wireless theft. The product line, which can be customized with a logo or initials...
The Mercedes-Benz exhibit at the North American International Auto Show, held in Detroit in January, got a chilly reception. And that's just what the design team at automaker DaimlerChrysler wanted.
Brainstorming on how to salute the 100th anniv...
Buzz. It's what every marketing event pro craves and what every marketing event does its very best to generate. Double that for a beta launch preview of a third-in-a-trilogy video game with a huge following. But what happens when the pre-party bu...
Edward Gala may have spent the entire 13 years of his corporate career at Xerox Corp., but that doesn't mean he has always served the same firm. With the Stamford, Conn.-based company's widely publicized ups and downs — an SEC investigation in 20...
Fay Beauchine has come a long way from the day she was told her career options were secretary, teacher or nurse. Now she's the executive vice president of global meetings, incentives and events for Minneapolis-based Carlson Marketing, charged wit...
“GRAPE TO MEET YOU!”
Network a new way with wine tastings. Santa Monica, Calif.-based Learn About Wine hosts classes, events and tours that incorporate wine education with networking. Ian Blackburn founded the business in 1995; class subjects in...
Members of the media see plenty of new products debut. It takes a new take on press previews to awe an audience that's been there and done that before. Read on to see how interactive environments make events worthwhile for the media.
ART'S ALIVE...
