Lee Rubenstein is moving fast. Named president and chief operating officer of Los Angeles-based TBA Global in January, the communications pro is on the road almost constantly, visiting TBA's offices and clients to broaden branding's horizons. For...
Many companies jump into holding business functions without considering what their competition has done, is doing and will be doing, and the caliber the business functions will take on. It is important that companies don't repeat what others have...
They are costly, time-consuming and easily pirated. Requests for Proposal are a controversial topic among independent planners, as reported in our last issue (“RFPs: Really Feeling Pressure,” June 2007). But there is another side to the story. Th...
Ever since being voted “best dressed” in her senior class at James Madison High School in Brooklyn, N.Y., Fern Mallis has been all about fashion. Now senior vice president of New York-based IMG Fashion, Mallis was instrumental in launching what i...
Corporate events can bring to mind yawn-inducing programs requiring hours of sitting. But these events have evolved, just like the multitasking cell phones their young employees favor. With Generation X firmly established in the workforce and Gen...
You have been summoned from Mount Olympus by Zeus himself to embark on a heroic quest. So reads the first line of an invitation addressed to 11-year-old Jimmy and nine-year-old Jennifer, who are about to beg their parents to attend a corporate fa...
For one event design and production company, the total came to $12,500. For another, it was nearly $15,000. Was this profit from event services they provided to a client? No, it was what they spent to respond to a client's Request for Proposal.
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NELSON Freitas has plenty of experience in the business of branding. During his time as senior partner and worldwide group planning director at New York-based Ogilvy & Mather Worldwide, he worked with such landmark brands as Coca-Cola, DuPont Uni...
GUESTS often enjoy apparently effortless events, but a peek behind the scenes can reveal last-minute adjustments by some fast-thinking event professionals.
Such was the case at two events honoring the senior partners of an insurance company in J...
“I didn’t know it then, but I was studying to become an event producer,” says Tony Richards of his film and television days. Those days were back in the 1990s, when a Los Angeles-based Richards worked in production, first for 20th Century Fox and...
