As this issue goes to press, we are in Gala Award madness. Our offices are overflowing with entries ranging from corporate product launches to bar mitzvahs to a celebration honoring the 60th year on the throne for a Southeast Asian monarch. Look ...
HOW to create an event space in a very public place? Try tents. Or as self-described “sales goddess” Suzanne Warner of Surrey, British Columbia-based tent-maker Tentnology describes them, “space articulators,” which helped BMW last year with its ...
Event marketing powerhouse George P. Johnson Co., based in Auburn Hills, Mich., is broadening its event marketing capabilities. In June, the company partnered with Las Vegas-based Encore Productions to form its "Event Management Team," which will...
CELEBRITY-driven, elegant events abound in New York and Los Angeles. To celebrate the Fourth of July in the heartland, Synergy Productions managing partner Dr. Amit Dhawan and Contemporary Productions senior partner Sam Foxman brought the glitter...
CAROL Krugman, CMP, brings insights from her 25-year career to her new position as director of client services for event marketing powerhouse the George P. Johnson Co. Here, she discusses how the Auburn Hills, Mich.-based company is expanding the...
The dazzle of high-tech? Or the warmth of high-touch? When it comes to making show spectators bond with a brand, both strategies succeed. In our August cover story, Special Events Magazine looks at five case studies that show intriguing approaches...
MY years at Special Events Magazine have taught me that the social event market is practically bulletproof. The stock market can soar or swoon, yet proud parents will make sure their babies — age 3, 13 or 33 — have birthday bashes, marvelous mitz...
A DRAMA-filled challenge for Russell Harris Event Group: produce an event involving three venues for an international audience who had seen it all before. The May 21 event was the sixth annual Buena Vista International Television Upfronts, where ...
TO up the ante for interaction at its newly opened retail store in Chicago on the eve of a major kitchen and bath fixture exhibition, fixture manufacturer Kohler Co. invited 175 guests, primarily members of the media, to two hours of spa-inspired...
Go on location for your next corporate team-building exercise. Los Angeles-based Feet First Entertainment uses its position in the heart of the film industry to offer a unique event. Groups of up to 120 people can break into teams to create a sho...
