FROM a one-man automotive consulting business launched in Detroit in 1981, AMCI — Automotive Marketing Consultants Inc. — has grown into a $60 million-a-year event production powerhouse in the marketing of automotive brands. Based in Los Angeles...
TIME FOR A CHANGE
Hotel giant Starwood has been undergoing some giant changes in its corporate structure, and wanted a theme of change at its Global Conference, the biennial event that brings together 1,700 general managers and owners from aroun...
WITH a population of 1.3 billion, the fastest growing economy in the world and its role as the host of the 2008 Summer Olympics, the People's Republic of China has stepped into the spotlight of special events. Here, two American event producers s...
Cocktails and dinner with South Korean pop star Rain, stand-up comic Dane Cook, primetime news anchor-to-be Katie Couric and Wikipedia.org creator Jimmy Wales--not a fantasy dinner party, but a snippet of the guest list for the "Time 100" party...
Car-maker Audi took to the streets in style with its "Streets of Tomorrow" launch for its newest model Q7 SUV. The event drew more than 1,500 guests to the Pacific Design Center in Los Angeles over the weekend...
BUILDING brand awareness is key to any successful event marketing campaign. So when Tiger Beer USA wanted to showcase its product to the central Florida region via the Tiger Beer Chili Crab Festival in November, the company's event team added spi...
WINNING an elite bicycle race takes stamina, strategy and skill. The same can be said for managing a touring catering operation. British caterer Eat to the Beat took high-end catering on the road in February, serving some 9,000 VIPs in 10 cities ...
LUXURY-car dealers are hard to impress. Their stock in trade is high-performance cars, they are regular guests at high-octane parties. But when was the last time they saw a car drive on water? For dealers at the BMW 3 Series launch in Ireland, it...
DESIGNING and constructing a venue to hold 5,300 corporate event attendees on scant notice would have been challenge enough for the team at Calgary, Alberta-based XV-Experiential Events. Add to that an 11th-hour entertainment emergency, and one c...
AT the “Industry Pricing Summit” at The Special Event 2006, held Jan. 9-13 in Dallas, event pros discussed the methods they use to price their services and expertise. Moderated by Howard Givner of New York-based Paint the Town Red, panel members...
