High-end whiskey brand Johnnie Walker Black Label reached out from its traditional base of preppy aristos to hip amigos with a “Fusion” party in L.A. last week developed by New York-based Overland Entertainment Co. (www.overlandentertainment.com)...
WHEN BUYING A car, customers buy far more than four wheels — they also buy an image. And when shifting markets demand a shift in that image, special events are in the driver's seat.
SELLING THE SIZZLE
The rock-solid image of safety represented ...
IN-HOUSE MEETING planners be warned: If your internal auditing department hasn't yet taken an interest in your meeting spend documentation, it's only a matter of time. That's because section 404 of the Sarbanes-Oxley Act — a bill enacted in 2002...
FOR LONDON-BASED Moving Venue Management, it was a project that could have been derailed at any time.
MVM was hired by London and Continental Railways (LCR) to stage the launch event for its new Channel Tunnel Rail Link. The link is the first hi...
IN THE ARENA of event marketing, placing clients ahead of their competition is a key challenge. Defining brands, promoting products and generating buzz for media- and market-hungry clients all require new ideas and innovative supplier sourcing. T...
She may not have intended a career in meetings management, but that hasn't stopped Sharon Marsh, CMP, CMM, from making successful meetings her mission. And not just her own meetings, either. The corporate meeting professional (most recently with ...
An interview with Bill Morton on thinking big
From its founding in 1939 by Jack Morton as an entertainment production firm, the company that is now experiential marketing agency Jack Morton Worldwide reached a pinnacle last year: producing the o...
NEW OPPORTUNITIES, new pressures — DMCs are in the same state of flux as all segments of the special event industry. Offering his global perspective is Matthew Sheppard, chief operating officer of Alexandria, Va.-based Destinator by PGI, with off...
WHAT BETTER WAY to give preferred meetings clients a taste of your properties' culinary talents than by letting them experience your top toques in action? Such was the bright idea behind Festivex Special Events' “Iron Chef” theme dinner for clien...
