WHEN COSMETICS COMPANY BPI approached David Skovron to design the July launch of L'eau Bleu D'Issey, a new men's fragrance from fashion label Issey Miyake, he knew he needed to catch the eye — and nose — of his audience. The president of New York...
YOU DON'T ASK for cola when you're thirsty; you ask for “Coke” or “Pepsi.” Do you want coffee or “Starbucks”? Would a plain shirt or one with your favorite sports team logo be more memorable...
Mention the islands of the South Pacific, and images of crystal blue water, palm trees and deserted beaches come to mind. What you may not consider are shipping rates, transportation problems and power outages...
NOTHING ADDS ZING to a corporation's trade show presence like a live — and often very lively — special event. So say design pros along with their savvy marketing and communications counterparts, who note a major upswing in demand for brand...
AN ISLAND PARTY is the perfect occasion for tiki torches and tropical drinks, right? Wrong — when the island in question in Alcatraz. With the infamous former prison-turned-tourist-attraction as the site for her October event, Bill Graham Special...
HAUTE COUTURE leaves many people cold. But in April, Tarzana, Calif.-based Someone's in the Kitchen helped guests warm up to the new location of a chic L.A. boutique with a gala perfectly suited to celebrities...
Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road is an invaluable way to connect with customers and colleagues. Here, event experts offer insights for...
The launch of a TV ad campaign for M&M candies was a sly blending of humor and branding at an event staged Thursday by Hollywood-based Rabin Rodgers Inc...
SINCE HER START in 1969 selling bus tour tickets at a Washington hotel, Linda Higgison has shown an uncanny ability to foresee and adapt to the evolving event and meetings industry. She is now CEO of Washington-based the TCI Companies, a multi...
