FOR COLJA DAMS, taking his German-based company's event expertise international means more than simply setting up satellite offices. There's also the matter of mind-set — a factor that he says often differs dramatically between, for example...
FOR THE HONG KONG Travel Bureau's re-branding launch, it wasn't just the meaning of the message — that today's Hong Kong is a dynamic fusion of old and new, East and West — but the volume of the voice that mattered. “The event had to scream out...
London-based event design and communication firm Imagination announced today that it has been named the global design agency for all exhibition design activity across three famous British brands: Aston Martin, Jaguar and Land Rover. The Frankfurt...
AFTER A STEADY stream of bad news — a floundering stock market, war worries, financial scandals, the specter of SARS — it's no wonder that corporate event professionals aren't in the mood to party...
Although it's important not to ignore cultural and economic subtleties, trends can be defined in a simple way as changes in a situation or in the way people behave. Current business trends include globalization and cost pressures, which affect...
A CHANGING WORLD demands changes in corporate events. Here, the executive vice president/development for powerhouse event and communications agency PGI outlines the new event essentials...
MICHELE REDROW MAY have left the business of shopping center marketing to settle down to marriage and motherhood in the early '90s. But the switch to a stay-at-home life didn't last long. From the time she made the decision to leave her in-house...
The event: a high-profile celebrity bash for client Reebok in conjunction with the 2002 American Black Film Festival in Miami. The setting: the ultra-chic Shore Club hotel in balmy South Beach. The big question: "How to brand, but without hitting...
How do you turn heads at an 860,000-square-foot trade show? By turning to one of the world's top special event firms to turn your exhibit stand into an event in itself. That's what Volkswagen Group did for the 2002 North American International...
